Public Relations
A package of information assembled by a company to provide basic information about itself to reporters. The media kit is a promotional public relations tool that can serve several functions, including promoting the launch of a new company, promoting the launch of a new product or service by an existing company, and giving a company a way to present itself as it would like to be see.
A Press Release is a public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments . Think of a press release as your ticket to publicity--one that can get your company coverage in publications or on TV and radio stations. (www.entrepreneur.com)
A package of information assembled by a company to provide basic information about itself to reporters. The media kit is a promotional public relations tool that can serve several functions, including promoting the launch of a new company, promoting the launch of a new product or service by an existing company, and giving a company a way to present itself as it would like to be see.